Heart first in Kapuso Month drive

MANILA, Philippines - GMA Network departs from the conventional concept of the love month by highlighting how love deepens all kinds of relationships in its Kapuso Month campaign titled Puso Ang Una.

The different slices of life show diverse expressions of love depicted between a couple, a father and son, and among colleagues that will make their mark in the hearts of Kapuso viewers everywhere.

“At the heart of this network are its viewers,” explains GMA Network chairman and CEO lawyer Felipe Gozon. “That is why we always aim to develop a deeper bond with them by sending the message that in the Kapuso Network, we put our hearts in everything we do.”

GMA Network president and COO Gilberto Duavit Jr. shares, “Moving beyond the typical Valentine’s Day fare, we thought it timely to celebrate the broader types of love — and how much more love can be felt in such relationships through small acts of the heart, be it through reconciliation, forgiveness, even solidarity.”

The campaign imparts the message that in our daily lives, many little things given and received become more touching and gain a deeper meaning because they come from the heart.

 Puso Ang Una was spearheaded by members of the network’s Program Support Department (PSD): Regie Bautista (first vice president), Grace Feliciano (assistant vice president), Dino Garcia (creative director), Joy Comia-Ashipaoloye (junior associate creative director), Jason Faustino (senior visualizer), Raymond Ignacio (senior visualizer) and Hasmin Marable (senior project manager).

 Working hand in hand with PSD are representatives from the Post Production Department: Paul Hendrick Ticzon and Vince Gealogo (directors), John Paul Arojado (director of photography),  Neil Nanquil (colorist/master editor/edit supervisor), Nep Rebao and Ryan Reyes (colorist/master editor), Allyn de Ocampo (main cam/air operator), Percival de Leon (assistant director), Rey Coloma (digital imaging technician), Isagani Mauleon (first  cameraman), Janros Avellana (second cameraman), Michael Ongleo (live sound recording), Angie Reyes/JR Lobitos (audio-sound design), Ingrid Navarro (shoot producer), Hazel Joy Raymundo (post-production admin), Jann Buencamino and Jewelyn Archie Dave (project managers), CriseldaDacanay (production designer) and Steve Salvador (costume supervisor).

 The three clips can be seen on GMA 7 this month.