Versace Jeans opens 1st Phl store at the Shangri-La Plaza

MANILA, Philippines - Versace Jeans, one of the world’s most iconic and famous fashion luxury brands, has recently opened its first store in the Philippines.

True to its nature of being a true lifestyle, relaxed glam and weekend chic brand, Versace Jeans with its entry in the Philippine market has introduced the new 2013-2014 Fall/Winter Collection with its own interpretation of Japan: A journey to the land of the rising sun by way of its customs and traditions; a trip through its villages where ancient rituals are still alive and cherished, and to its big cities where a bygone era intertwines with the insatiable desire for novelties and inventiveness.

The entrenched Japanese tradition — its unique clothes and rituals — mingles with the weird and extravagant street culture, featuring vibrant colors, mangas and technology.

The collection is based on the coexistence of these two starkly different realities, fusing soft and strong volumes, vivid and neutral colors and complex multi-color printed and jacquard patterns to create a fresh and modern silhouette. 

Versace Jeans is located at Unit 308, L3 main wing, Shangri-La Plaza, EDSA cor. Shaw Blvd., Mandaluyong City.