Ms. World Phl is Ms. Novuhair

MANILA, Philippines - The Ms. World Philippines pageant has crowned its first-ever Ms. Novuhair.

Patricia Ejercitado (photo) was selected out of 26 contestants vying for the title in the recently-concluded Ms. World Philippines pageant held at Solaire Resort and Casino in Pasay City.

Novuhair, by Pharmaceutical company Nutramedica, is a line of herbal solutions for hair loss. It is best known for its Topical Scalp lotion and the three-in-one set of shampoo, conditioner and topical lotion. This year, Novuhair partnered with Ms. World Philippines in selecting the country’s representative to the Ms. World 2013 pageant, held in Jakarta, Indonesia last Sept. 28.

A Bb. Pilipinas contestant in 2010 and 2012, Patricia joined a pageant for the third time for a final chance at the crown. While the title Ms. World Philippines 2013 was eventually awarded to Megan Young (who later became the Miss World 2013). Novuhair has found a winner in Patricia.

“Confident and tall she stands, crowned with hair that’s long and healthy. Effortless allure is her strength, representative of Mother Nature’s All-Beauty — such was Novuhair’s criteria that ultimately identified Patricia as the winner,” read a statement from Nutramedica.