TV5 does it better all the way

MANILA, Philippines - TV5 continues to provide quality shows that strengthen the network’s programming not only for the weekends but all the way through the week as well.

Following TV5’s successful launch of its new line-up of weekend programs via the Weekend Do It Better campaign, the network has registered a notable increase in viewership ratings. Based on NUTAM data from Nielsen Media Research, TV5 garnered a 34 percent increase in total households shares last Oct. 13 for the 7 to 8 p.m. timeslot occupied by Vic Sotto’s Who Wants to Be a Millionaire? The show registered 13.5 percent total household shares on Oct. 13 compared to its season opener’s 10.1 percent shares last Sept. 15.

Likewise, Joey de Leon’s Wow Mali Pa Rin on the 8 to 9 p.m. Sunday timeslot has been showing a steady viewership increase. It reached 14.2 percent for NUTAM on Oct. 13 from its pilot airing’s 11.4 percent shares.

Showbiz Police, Tropa Mo Ko UNLI, Killer Karaoke, What’s Up Doods?, Pinoy Explorer and The Mega and The Songwriter have all succeeded in communicating TV5’s strong commitment to make weekend TV viewing a more entertaining experience.

The Kapatid network has announced that it is going Everyday All the Way with its programming boost. Starting last Oct. 14, TV5 changed the television landscape with new programs poised to change the public’s TV viewing habit from Mondays to Fridays.

Megastar Sharon Cuneta appears in her first-ever dramedy barangay-serye in Madam Chairman, which airs weeknights at 7. Another first is Aga Muhlach’s foray in game-show hosting via the interactive Let’s Ask Pilipinas, airing Monday to Friday nights at 8.

TV5 makes a brave move to own Thursday nights by introducing the never-before-done airing of back-to-back two one-hour drama series. At 8:30 p.m., For Love or Money brings together Derek Ramsay,  Ritz Azul and Alice Dixson in a controversial weekly primetime series.

Airing immediately after For Love or Money every Thursday at 9:30 p.m. is Positive, a landmark drama series topbilled by Martin Escudero, that tackles the rising HIV situation in the country. Also airing weekdays is Face the People, hosted by Gelli de Belen and Christine Bersola-Babao, at 4:30 p.m.