Mang Juan teams up with Lourd de Veyra for latest campaign

MANILA, Philippines - A study in contrast, Lourd de Veyra maintains an everyman appeal with his easygoing nature and unaffected vibe despite being a four-time Carlos Palanca awardee, author, broadcast personality and musician. Best known for his razor-sharp wit and satirical humor, all-around artist and funnyman Lourd now brings his signature brand of comedy to Mang Juan, the unique contemporary Pinoy snack from Jack ‘n Jill, as the brand’s official endorser.

“I’m absurdly flattered,” answers Lourd when asked about how he feels being selected as the new brand endorser. “I grew up with Jack ‘n Jill and I’ve been a fan of Chicharron ni Mang Juan since the time it came out.” He shares that Chicharron ni Mang Juan, in particular, has the perfect mix of crunch and savor, with a vinegary blast that’s just right. He also adds that it goes well with rice, similar to how Pinoys eat actual chicharon. Beaming with pride, he goes on to say that the product is more than just a snack. “It’s the Filipino soul in one neat package. It’s Philippine history in a bag,” he says. With Mang Juan featuring homegrown flavors and distinctly Pinoy packaging, it wasn’t long before Lourd became a fan of other products under the line, even singling out Chik’n Skin ni Mang Juan as his current favorite.

Mang Juan’s latest campaign is anchored on wordplay as a Pinoy way of life. “By their ingenuity, Pinoys have developed words like jeprox, jologs, tomguts, japorms, and the like, and brought it into the mainstream over the years,” explains Teree Eugenio, Universal Robina Corp. VP for marketing. “We feel that the new campaign of coining words in everyday Pinoy circumstances is a great fit with Lourd’s educational antics and clever personality,” he adds.

Celebrating the local palate while staying grounded in traditional values, Mang Juan promotes Pinoy goodness in everyday situations as seen in the TV commercials launching the words simumot and winlalaki. Spice up every day with the Pinoy goodness of Mang Juan, now available at leading supermarkets, groceries and convenience stores nationwide.