MYX TV launches app on Roku

LOS ANGELES â€” Coming hot on the heels of two nominations this year from the National Association for Multi-ethnicity in Communications (NAMIC) for its two shows, Press Play and MashBox, MYX TV, the fastest-growing Asian-American entertainment network in the US, continues to make its exciting content accessible to wider audiences by partnering with adRise to launch the MYX TV app on Roku, the network announced.

Over five million current owners of Roku digital media receivers that enable streaming of video content from numerous providers such as Netflix, Hulu Plus, HBO GO, Amazon Instant Video, and hundreds of other channels, will find that the MYX TV app is available on Roku’s Channel Store for download. adRise, the nation’s largest content distribution and ad monetization platform for Connected TV devices, partnered with MYX TV to enable the network to reach an audience who prefer viewing options other than traditional TV and to establish the MYX TV brand in the rapidly-growing Connected TV platform.

“Part of our commitment to providing the best of Asian American entertainment is to make sure that MYX TV conveniently reaches a growing number of viewers with a keen passion and interest for the kind of content that we offer,” said Miguel Santos, MYX TV GM.

“MYX TV is fast becoming the destination channel of young Asian Americans and we find it exciting to partner with such a unique and dynamic content distributor,” said Farhad Massoudi, adRise CEO. “We at adRise are committed to providing solutions to allow premium content partners to reach audiences via internet-connected TVs and earn TV-like ad revenues. We are confident that many will respond enthusiastically to seeing MYX TV on Connected TV platforms like Roku.”