Heart and Sole at Araneta Center

MANILA, Philippines - It has been said that mothers are a family’s heart and soul. Without them, there’s no one to soothe our boo-boos, give us comforting hugs after every heartbreak, and cook chicken soup to make us feel better when we’re sick.

This Mother’s Day, let us make our hardworking moms a well-deserved treat. Let them indulge their inner shoe-a-holics and make them feel like Cinderella at Heart and Sole, a Mother’s Day Shoe Fair at the Araneta Center.

The event will be made more special with serenaders in Gateway Mall, Ali Mall, and Farmers Plaza, and when the new Bb. Pilipinas queens, Ariella Arida, Miss Universe Philippines 2013; Bea Rose Santiago, Bb. Pilipinas International 2013; Joanna Cindy Miranda, Bb. Pilipinas Tourism 2013; Mutya Johanna Datul, Bb. Pilipinas Supranational 2013; and Pia Wurtzbach, Bb. Pilipinas 2013 first runner-up, and their moms grace the opening of the Heart and Sole exhibit in Gateway Mall on May 12.

The Binibinis will be giving their mommies a special makeover by bringing them to participating stores. The shopping bonding spree of the Binibini’s moms will also be spiced up with a pampering session fit for a beauty queen.

Mommies can also get the chance to win a shoe shopping spree worth P5,000 when they join the Heart and Sole raffle promo.

The Heart and Sole exhibit at the Ali Mall and Farmers Plaza Activity Areas will run beginning tomorrow, May 7, until May 12; and at the Gateway Mall Activity Area from May 12 to 15.