Nurturing a child’s gift in i-Shine Talent Camp

MANILA, Philippines - What does it take to nurture the innate talents of kids today?

Take your cue from i-Shine Talent Camp — a reality-TV show that aims to discover the most talented pre-schoolers in the country and together with their parents, further hone their gifts to excellence.

“Encouragement and support are very important when it comes to tapping the inherent talents of children, that’s what we hope to provide with the i-Shine Talent Camp,” explains Rhea Villareal, Promil Pre-School senior product manager.

Already on its second year with ABS-CBN, i-Shine Talent Camp has grown bigger and better, offering more extensive development programs, top-caliber mentors and bigger prizes. Twelve finalists will be featured on television as they undergo talent-enhancement workshops specific to a talent category — singing, dancing and acting. Mentors from ABS-CBN will coach the children and evaluate their development throughout the course of the workshops. Viewers can also learn practical tips on how they can further hone their kid’s gifts.

Open to kids above three to seven years old, the program will be divided into three performing categories — singing, dancing and acting — with top scorers bringing home P200,000 in cash. The grand i-Shiner, who will be one of the top three scorers, will also bring home an additional P300,000 in cash, Star Magic and Promil Pre-School Talent contracts and a one-year supply of Promil Pre-School.

“We are hoping to see developments in terms of talent and skill level, and more importantly, the rewarding experience of both moms and children in this journey,” Villareal adds.

Hosted by Dimples Romana, along with Matteo Guidicelli and Xian Lim, the search for the most talented children in the country began last April 1 and will end on May 19.

To join, purchase a minimum P250 worth of Promil Pre-School, prepare your child to sing, dance or act live and bring him/her to the following mall events to audition: April 20 at SM City San Pablo, Laguna; April 27 at SM Rosales, Pangasinan; May 1 at SM MOA, Pasay; May 4 at Abreeza, Davao City; and May 12 at Ayala Center, Cebu City. You can also record your kid’s talents in a CD and mail to ABS-CBN Sgt. Esguerra Ave., cor Mother Ignacia St., QC, 1103 or Wyeth Nutrition P.O. box no. 1207.