Celebs, WWF and LBC for Earth Hour

MANILA, Philippines - LBC Foundation pledged its support as a corporate partner of the World Wide Fund for Nature (WWF-Philippines) for the I Will If You Will campaign, part of WWF’s larger Earth Hour movement. As a corporate partner, LBC Foundation responded to the challenge by pledging to donate 500 trash cans for public use if LBC customers will return 5,000 used LBC pouches to any of its branches nationwide. The pouches will be sent to LBC’s recycling facility in Matuod, Batangas where they will be dried, shredded and molded to create brick pavers.

The I Will If You Will campaign empowers individuals and organizations to challenge each other by answering the question, ‘What are you willing to do to save the planet?’

In photo are (third from left) Nena Wuthrich, head of LBC Foundation, with WWF national ambassadors (from left) Rovilson Fernandez, Marc Nelson, WWF mascot Chi-Chi and Climate Solutions steward Mikee Cojuangco.