Calayan welcomes 2013 with newest endorser

MANILA, Philippines - This year, get ready to “C the Difference.” A bigger and better Calayan Surgicentre Corp. — following a corporate restructure which saw more professionals and a team of experts in the medical and business world coming on board to become part of one of the leaders in the country’s cosmetic surgery and dermatology industry — welcomed 2013 with a bang as it recently launched a new endorser, Cristine Reyes, and offered a preview of the new products, endorsers and other surprises to come. 

In a corporate re-launch held at the Hotel Intercontinental Manila, the beauty company welcomed Cristine to the Calayan family with a formal launch. The actress joins the growing Calayan family that also includes Boy Abunda, Luis Manzano, Billy Crawford, Bianca Gonzalez, Rufa Mae Quinto, Mariel Rodriguez, Ronnie Liang, Gardo Versoza, Valerie Concepcion, Bangs Garcia, Kim Atienza, Rep. Kring-Kring Romualdez and Valenzuela City Councilor Kate Coseteng. 

Dr. Manny Calayan said that the evening’s formal launch is one in a series of endorser, product and service launches for 2013. Calayan Surgicentre Corp. will begin rolling out several launches from the first through the fourth quarter of the year. The company will also launch a new theme song, a new website, a new music video and a new TV commercial.

Envisioned to reverse the signs of stress, aging, and the effects of a less than perfect lifestyle through the power of science, Calayan Surgicentre Corp. aims to lead the way in the Philippines’ cosmetic surgery and dermatology industry.

The company was one of the first in the country to use the Resurface Treatment System, a breakthrough in the field of cosmetic dermatology. The beauty company is also the first ambulatory clinic in the Philippines to earn an ISO 9001:2000 certification for world-class service.

Calayan has branches in Legaspi Village, Makati; Timog Ave., Quezon City; and Los Angeles, California.