La Promesse from Bea and JLC

MANILA, Philippines - After the Walang Hanggan infinity ring comes another piece of jewelry called the La Promesse, inspired by ABS-CBN’s primetime hit, A Beautiful Affair.

Crafted by Karat World, the La Promesse is a sterling silver bracelet that celebrates the romance between the onscreen tandem John Lloyd Cruz and Bea Alonzo. The elegant jewelry plays an integral role in the drama, both as a part of the plot and as a symbol of true love.

The La Promesse symbolizes Leon’s (Cruz) vow to win Genevieve’s (Alonzo) heart anew after the lovers were separated by circumstance and tradition. In A Beautiful Affair, Leon purchased the piece in Europe before leaving for the Philippines in high hopes that he’ll find Genevieve to rekindle their love.

Designed with a lock and key, the bracelet is a visual metaphor for how the beauty of commitment opens the doors for genuine, complete and never-ending love. It features a clasp shaped like a lock with a heart-shaped hole at its center. At the other end of the bracelet is a key, which enters the clasp and closes the loop.

“The padlock is the defining feature of La Promesse,” says Anna Rivera, Executive Producer of A Beautiful Affair. “It’s a powerful symbol of commitment and the resolve to fulfill a promise to the love of one’s life.”