SM celebrates 100% digital clarity with Free Movie Day

MANILA, Philippines - SM Cinema, currently the largest cinema exhibitor in the country, has been part of the lives of Filipino families for over 20 years. With its commitment toward quality movie entertainment, SM Cinema recently converted all its film-based theaters into digital theaters — the first cinema franchise in the country to do so. With this notable milestone, SM Cinema gives back to its loyal patrons with another first in Philippine cinema history — the Free Movie Day event, a grand movie blow-out slated to happen on Dec. 8.

The SM Cinema event will offer free movies in all of SM Cinema’s 246 digital theaters in all 45 branches nationwide. The line-up of movies will include the horror-thriller House at the End of the Street, the latest Nicolas Cage action flick Stolen, the biopic Supremo: The Andres Bonifacio Story, crime drama Deadfall, Step Up Revolution and the restored version of Ishmael Bernal’s Himala. Two independent films courtesy of the Film Development Council of the Philippines will also be a part of the line-up.

Registration for SM Cinema’s Free Movie Day is ongoing until Dec. 6. Just follow these five easy steps: 1) Like and register at the e-PLUS Facebook fan page (www.facebook.com/eplus.sm); 2) Click on the Free Movie App; 3) Choose your cinema, time and movie; 4) Print the confirmation e-mail; and 5) Surrender the printed confirmation e-mail at your preferred SM Cinema branch for your free two tickets.

Free Movie Day is made possible by SM Cinema, e-PLUS card, Multivision Pictures of the Philippines, AV Production, Crystalsky, Pioneer Films, Star Cinema and FDCP. Free Movie Day is also supported by Coca Cola, Bright Pop, Purefoods San Miguel and Mister Donut.