GMA wins in NY marketing awards

MANILA, Philippines - GMA Network, Inc. brought home six EMMAs (Excellence in Multi-Cultural Marketing Awards) at the 26th National Association for Multi-Ethnicity in Communications (NAMIC) conference last Sept. 11 to 12 at the Hilton New York in Manhattan.

GMA — through its international unit that distributes GMA Pinoy TV, GMA Life TV and GMA News TV abroad — has been recognized by NAMIC almost every year since the launch of GMA Pinoy TV in 2005.

This year, however, is a special one for the Kapuso network after emerging as one of the most awarded companies in the prestigious competition. CableFax Magazine, a respected US pay-TV industry publication, took note of this: “GMA... took home a number of wins across content categories.”

GMA won first place for its Support Manny Pacquiao online marketing campaign (Digital category) and for its international magazine Kapuso Abroad (Grassroots category). Meanwhile, the Eat, Bulaga’s San Francisco show sponsored by GMA Pinoy TV came in second in the Experiential Marketing category.

GMA won third place for its participation in the TOFA (The Outstanding Filipino Americans) Awards under the Diversity Awareness category, its eco-friendly green bags under the Premium category, and its one-minute free advertising Pinoy Inbox under the Television category.

“These awards are a testament of our efforts to continuously innovate and become more relevant in today’s highly-competitive and fast-evolving pay-TV landscape,” said GMA International VP and head of operations Joseph Francia.

NAMIC is an international organization that recognizes superior multicultural marketing practices in the cable industry. Established as non-profit trade organization in 1980, it has over 2,700 professionals from a network of 16 chapters worldwide.