DZMM launches new programs, dominates ratings

MANILA, Philippines -  DZMM, the only Philippine radio station to compete in the prestigious Asian Broadcasting Union (ABU) Prizes 2012, has launched three new programs that will add new flavor to its exciting lineup.

Followers of Mga Kwento ni Marc Logan on ABS-CBN’s flagship newscast TV Patrol have something new to anticipate from DZMM’s newest offering, Logan Live that airs Tuesdays and Wednesdays at 1 a.m. until 4 a.m.

In his interactive music program, listeners and viewers get to catch Marc’s spontaneity as a comic discussing topics on relationships, friendship, and family accompanied by his classic ’70s and ’80s music playlist.

DZMM’s has also launched its “comedy bar on air” via O.A.! anchored by Onse Tolentino and stand-up comedian and writer Alex Calleja to pump up the public’s lackluster Saturday evenings with their witty banter, trivia and jokes.

Tune in to Onse, the grand winner of the first comedy talent search on radio, Laugh Out Loud 2008 and the competition’s first runner-up, Alex every Saturday at 9 p.m.

Listeners and viewers, meanwhile, can keep abreast of the latest news events even before they hit the upcoming week’s headlines from Ricky Rosales and Jun Lingcoran in Radyo Patrol Balita Linggo, 11 a.m. on Sundays.

The tandem will take on the crucial task of dissecting the country’s hottest news stories by interviewing newsmakers and officials on issues that are expected to develop at the start of the week.

DZMM, meanwhile, continues its winning ways after being named contender for top honors at the ABU Prizes 2012 and dominating the latest ratings data in Mega Manila and Metro Manila.

Two entries from DZMM are up for three awards in the ABU Prizes 2012 in October. Its DZMM Silveradyo Station ID, which was launched in celebration of the station’s 25th anniversary, was named finalist for the Radio Special Jury Prize and for the Radio Jingles/Station IDs category. Radyo Patrol Balita Alas-Dose, meanwhile, is set to contend in the Radio News Reporting category for its roundup on the aftermath of Typhoon Pedring last year.

DZMM also topped all AM radio stations in Mega Manila in July this year based on the latest data from Nielsen Radio Audience Measurement, where it registered a 34 percent average audience share, 11 points higher than rival DZBB (23 percent) and more than twice as high as DWWW (15 percent) and DZRH (11 percent).

It also ruled the competition in Metro Manila as it ranked highest in the survey conducted by the Kapisanan ng mga Brodkaster ng Pilipinas (KBP) Radio Research Council in March 2012, hitting an average audience share of eight percent all days of the week, versus DZRH’s six percent.