Kapamilya stars join Run, Ride & Roll for Pasig River

MANILA, Philippines – The brightest stars of ABS-CBN will lend their star power and support to clamor for a cleaner Pasig River by leading thousands of participants in the 09.30.2012 Run, Ride & Roll for the Pasig River to be held in Quezon City on Sept. 30. 

Piolo Pascual and Matteo Guidicelli will lead the CEO River Warrior Run, which is closed to the public and is exclusive to business executives who are also donors of ABS-CBN Foundation’s Kapit Bisig Para sa Ilog Pasig (KBPIP). Meanwhile, Kim Chiu, Maja Salvador, Maricar Reyes and Xian Lim will take part in the 5K Madness Run.

They will be joined by thousands of participants in the advocacy event, which also features the 15K Ride & Roll for cyclists and skateboarders, and the 15K Commonwealth Challenge Run. There will only be one starting line for all categories that starts from the Quezon City Memorial Circle (QCMC) going straight to Commonwealth Ave. then back again to QCMC for the finish.

KBPIP’s seven-year rehabilitation program involves cleaning up all the esteros that drain into the Pasig River to thoroughly clean it. 

It has organized three successful runs, namely the 2009 Philippine International Marathon: A Run for the Pasig River with an estimated 23,000 participants, the historic 10.10.10 Run for the Pasig River that broke the Guinness World Record for the most participants in a racing event with 116,087 runners, and last year’s 11.20.2011 Run for the Pasig River was the largest foot race joined by 86,547 runners. 

The runs funded the rehabilitation of Estero de Paco, a 2.9-kilometer tributary of the Pasig River in Manila, and that of Estero de San Miguel and four other esteros behind the Malacañang Palace. 

Registration for the 09.30.2012 Run for the Pasig River is ongoing at the SM North EDSA, SM Megamall and SM Mall of Asia.

For details, log on to www.runforthepasigriver.com, like www.facebook.com/runforthepasigriver  or follow @run4pasigriver on Twitter.