Snickers satisfies hunger

MANILA, Philippines - Have you ever felt that hunger has sometimes changed you into someone else?

“You’re not you when you’re hungry!” said Lizette de Guzman, national sales manager of MARS Philippines, Inc.

Snickers recently launched its newest campaign In the Philippines dubbed “You’re not you when you’re hungry,” a concept which was developed behind universal insights that hunger makes a person weak and behaves differently, ultimately affecting the people around us and our performances. The campaign runs simultaneously in two other countries, Malaysia and Singapore.

“You’re not you when you’re hungry” is another innovative ad campaign that brings out the benefit of Snickers, especially for the Filipinos; that it is a substantial bar that combats hunger to keep you going while satisfying their sweet tooth,” explained Lizette.

Gracing the launch at the SM Mall of Asia Music Hall were Azkals Skipper Aly Borromeo, Striker Phil Younghusband and Midfielder James Younghusband, as they can very well attest to how as an athlete they need their bodies to be at the optimal condition to perform at the highest level.

“Crammed with roasted peanuts, caramel, nougat and coated with milk chocolate, Snickers delivers a delicious and substantial chocolate bar that combats hunger to keep you going. These have been the reasons why Snickers has remained one of the planet’s favorite treats. In Philippines, Snickers Peanut 55g is the best-selling single unit bar (ACNielsen Retail Audit, MAT December 2011 — single unit within bar segment, Imported Chocolate segment, Philippines).” 

The campaign hits the Philippine shores with the launch of a new TVC and an online contest.