Good buys and great deals

MANILA, Philippines - Whether it’s the thrill of hunting for deals or the practicality of buying things at marked down prices, celebrities like Mo Twister are just as excited to discover discounts as anyone else. This is the reason why, Mo has been fascinated with the rise of group buying.

Though he has only become aware of the group buying craze a couple of months ago, Mo has since become quite a convert. He has recently signed up to become the official brand ambassador of Ensogo Philippines, a social shopping site and LivingSocial company that offers great deals on the best things to do, see, eat and buy in the country.

“Ensogo really is above its competitors,” Mo says. “The type of deals they offer is simply amazing — from travel to restaurants to clothing stores.”

Apart from the variety of Ensogo’s deals, he confides that another thing which attracted him to Ensogo is the massive discounts it provides. Unlike its competitors, Ensogo’s deals start at 50 pecent off and can even go as high as 90 percent.

Mo is also impressed by the fact Ensogo does not need a tipping point — a minimum number of buyers — to activate its offers. Without waiting for other people to commit to a deal, interested parties can purchase vouchers immediately.

“Clicking on that ‘buy’ button already makes me happy,” he says. “Then, when it’s time to redeem your Ensogo voucher, it’s sort of a mini-occasion or celebration in itself.”

With the breadth of available deals at Ensogo, Mo is spoilt for choices every time he logs on to its website. Buffet restaurant deals at Spiral at Sofitel and Alba Restaurante Español, memberships at Elorde Boxing Gym and Diamond Gym at the Diamond Hotel and spa treatments from Neo Day Spa are some of offers that Ensogo has recently featured.