Cinemobile steps up movie experience

MANILA, Philippines - SM Cinema has introduced the Cinemobile, which expands the mobile phone entertainment experience by taking your mobile phone’s capability to the next level. SM Cinema is the only cinema that delivers your movie ticket straight to you mobile phone anytime, anywhere.

Introduced in November last year, Cinemobile allows the user to scan an e-ticket message sent to your phone via SMS. It reads the unique BCode (short for bar code) and prints you ticket instantly.

What’s amazing about Cinemobile is that it utilizes alphanumeric codes on an SMS platform meaning any mobile phone with SMS can use this feature.

Ten years ago, cellular phones could do little more than send and receive SMS and voice calls. When colored LCD screens entered the scene, it revolutionized what mobile phones can do.

This state-of-the-art ticketing service of SM Cinema, which is in partnership with E-Commerce and Mobile Group Inc., is poised to revolutionize the cinema industry.