SilveRadyo marks DZMM's 25th year

Manila, Philippines - DZMM is going full blast and hi-tech this year as it marks its 25th anniversary with the launch of DZMM SilveRadyo.

During a trade event, ABS-CBN head for Manila Radio Division Peter Musngi announced that DZMM is set to upgrade its broadcast equipment and strengthen its public service efforts to mark the company’s milestone.

“DZMM is bound by its mission to be the first in breaking news and the first in public service. We’ve fulfilled it the past 25 years and we will continue to serve the public in the same manner as we grow stronger and get better,” said Musngi.

DZMM will also strengthen its reach by improving the current DZMM text hotline 2366 React Message and website (dzmm.com.ph). Musngi also teased the advertisers about the major events to come this year in line with the DZMM SilveRadyo, including the launch of its new station ID on June 12.

At the trade event, DZMM anchors, reporters and executives performed to the delight of the advertisers and guests. Ted Failon and Pinky Webb of Tambalang Failon at Webb sang a duet, Anthony Taberna and Gerry Baja of Dos Por Dos serenaded the finalists of Binibining Pilipinas, while Karen Davila and Musngi surprised everyone with a rendition of Kahit Maputi na ang Buhok Ko.

Alex Santos of Radyo Patrol Balita and Tambayan 101.9 San Ka Pa’s DJ Chacha also did back-to-back duets with Toni Gonzaga and Jericho Rosales, respectively.

Musngi also thanked the advertisers for the unwavering support through the years. “All of the leadership and accomplishments of DZMM would not be possible without you,” he said.

DZMM has pioneered many firsts in the broadcast industry through the years, including the simultaneous airing of programs on radio and TV with the ground-breaking DZMM TeleRadyo. Today, other radio stations have followed DZMM’s lead and broadcast their radio programs on TV.

DZMM also tops when it comes to public service with innovative ways of bringing service to the Filipino people such as 2009’s Kapamilya, Shower Na that led to the birth of the DZMM TLC (Teaching Learning Caring) clinic-on-wheels and classroom-on-wheels project.