Michael V and Mister Donut's smile campaign

MANILA, Philippines- What do Michael V and Mister Donut have in common?  Aside from their love for deliciously innovative donut treats that have the right blend of sweetness that’s perfect for the Filipinos’ taste — they both make us smile.

Michael V, also known as Bitoy, has a knack for making people laugh.  His many hilarious personas down to his famous parodies of foreign songs have us constantly in stitches.

But what endears Bitoy to audiences is his Pinoy humor.  His wacky antics, jaw-dropping disguises and mischievous pranks as seen in Yari Ka! demonstrate his amazing talent, boundless energy and ingenuity.  Everybody can relate to his jokes, from street vendors and office workers to his fellow celebrities.

Mister Donut shares in Bitoy’s light-hearted spirit with its newest campaign dubbed Ngiting Mister Donut.  Mister Donut gives Filipinos more reasons to smile. 

 Mister Donut is changing the experience for the better as inspired by Bitoy’s energy and personality.  As he connects well with Filipinos, the company wants to foster this kind of connection with customers and with efforts to strengthen the Ngiting Mister Donut campaign in all promotions.

To kick off the campaign, Mister Donut made its stores more inviting with splashes of bolder and brighter colors. It can also be seen in the new and creative packaging.  The new logo shows Mister Donut’s dedication to its mission of delighting people.  Coupled with ready smiles from the staff and a sumptuous selection of donuts, Mister Donuts is out to make you smile one bite at a time. 

Take the new Bavarian Frost for example. Made with the highest quality ingredients, the Bavarian Frost is filled with mouthwatering Bavarian crème and topped with a choice of chocolate, strawberry or vanilla glaze.  Have it work during your coffee break.  Buy a whole box for the road on your way to the beach.  Get a dozen as presents for kids. Or snack on it whenever the mood hits you. You can share and enjoy a Mister Donut any time of the day. 

Mister Donut experiments with different shapes and sizes, various creams, fillings, flavors and sprinkles, all with a delectably Pinoy touch — all these efforts present ways on how Mister Donut can make more people happy in every purchase.