Candie's joins Philippine Fashion Week 2011

MANILA, Philippines - Candie’s, the pop culture brand from the US, which was founded in 1981 and originally known for their high-heeled wood bottom slides, has evolved into a full-range clothing label that has an exciting and hip range of pick-and-mix options.

Candie’s joins Philippine Fashion Week 2011 in a first-ever conceptual frozen fashion show on May 14, at the Mall of Asia, which will be transformed into a Winter Sartorial Wonderland.

Candie’s will showcase its take on modern-day princesses: poetic bohemians, midnight rebels, prima ballerinas and romantic daydreamers are super-cooled in a crystalline runway. Favorite style bloggers Camille Co (itscamilleco.com), Kryz Uy (thirstythought.wordpress.com), Laureen Uy (breakmystyle.com) and Lissa Kahayon (chictopia.com/lissakahayon) will make runway fashion their own as they reinterpret Candie’s. Catch Maxene Magalona, Elmo Magalona and PBB Teen Clash of 2010: Ann Li, Fretzie Bercede, Tricia Santos, Bret Jackson, Ivan Dorschner and James Reid.

Also, watch out for the current Candie’s girl Vanessa Hudgens as she fronts the current campaign with her dusky charms. The brand’s love for youthful individuality is mirrored in their endorsers, previous Candie’s girls include: Fergie of The Black Eyed Peas, Hilary Duff, Ashlee Simpson, Kelly Clarkson, Hayden Panettiere and Britney Spears.

Not satisfied with just being a brand associated with fashion, Candie’s also launched the Candie’s Foundation in June 2001, with the aim to educate the youth about the permanent consequences of teenage pregnancy. For more details, visit www.candiesfoundation.org.