ABS-CBN: Be the best this summer

MANILA, Philippines - No matter who you are or where you are, there are passions that are raring to go out. This summer is the perfect time to unleash your enthusiasm and do what you love most.

This is also the inspiration of this year’s ABS-CBN summer Station ID — actualizing your potentials, displaying your talent as an individual or as a group, community or nation under the summer sun.

The music video captures how ABS-CBN and its stars are inspired by Filipinos who strive to be the best that they can be.

Despite the post global recession and other challenges the country has faced, ABS-CBN believes that the resilience of our people will never falter. With a renewed sense of optimism, our nation will continue to pursue excellence in any endeavor.

The song Bida Best sa Tag-Araw is performed by Star Power grand winner Angeline Quinto and Vincent Bueno featuring rapper J.O.L.O. a.k.a. J-Dot. It was written by Love Rose de Leon and Niño Anglo, with music arranged and produced by Marcus Davis.

KC Concepcion

The 2011 summer station ID was created by ABS-CBN’s marketing team headed by Cookie Bartolome and Zita Aragon and ABS-CBN’s Creative Communications Management led by Robert Labayen, Johnny de los Santos, Ira Zabat, and Patrick De Leon.

Mariel Rodriguez and Toni Gonzaga

The station ID Creative and Production team members are Dang Baldonado, Edsel Misenas, Kathrina Sanchez, Faith Zambrano, Joan Mole-Santiago, Christina Barbin, Marchie Blaire Mallari, Pam Mercado, Carla Payongayong, Shally Tablada, Mark Bravo, Sheryl Ramos, Adrian Lim and Kitte Estabillo.

BillyCrawford and Karylle

It is directed by Richard Ang and Paolo Ramos. Other members are Peewee Gonzales, assistant director; Jimmy Porca, project coordinator; Jun Aves and Rommel Sales, cinematographers; Oliver Paler, post-production head; Rap dela Rea, editor; Sam Esquillon, production designer; Winnie Mariano, talent coordinator; Mary Ann Rejano, caster; and Marvin Bragas, location manager.

Watch the launch of the summer station ID in ASAP Rocks today and get inspiration on how to have fun in the sun while bringing out the best in all of us.