Pinoy youth icons in Jollibee TVC

MANILA, Philippines - Today’s youth knows how to live life to the fullest and have fun as they play a vital role in society and bring pride to the country. Jollibee’s latest campaign featuring six Pinoy youth icons also known as Yumbassadors showcases the rich pool of talents the country has and encourages today’s generation to pursue their dreams and make a difference.

“We decided to put the spotlight on the Jollibee Yumbassadors. They are the perfect role models for their fellow young Pinoys. They embody the Yum life: They celebrate their individuality and excellence. At the same time, they are just like any other youth who knows how to enjoy a bite of their all-time favorite Yumburger,” shares Albert Cuadrante, Jollibee’s VP for marketing. “As the young Filipino people grow up, have fun and continue to share a common love for this unique Pinoy taste, they also learn how to reach out, showcase their talents to the rest of the world, and give the country pride.”

The Jollibee Yumbassadors featured in the campaign ads champion different causes in academics, sports, literature, arts and social entrepreneurship. They are Bam Aquino, social entrepreneur and youth leader; Sam Concepcion, performer and ambassador of Children of World Vision; Reese Fernandez, co-founder of Rags2Riches; Francis “Niño” Alcantara, World Top 30 Tennis Player; Carmela Lao, International Math Olympiad medalist; and Miro Capili, three-time Palanca awardee. Young as they are, they’ve already made the country proud by putting the Philippines on the world map through their winning ways and inspiring efforts.

“It feels great to be part of the campaign and be recognized. It’s not just about having talent but it’s also how you manage to work hard to be the best at what you do,” says tennis ace Niño who is on an athletic scholarship at the California State University in the US. Bam encourages business-minded Pinoys through the HaPinoy Store Program, a project he pioneered which aspires to be the leading partners of micro-entrepreneurs. Bam says, “Growing up in the global village has given young Filipinos today the tools and knowledge they need to make a difference. It’s in the youth’s power now to bridge people, organizations and ideas for a greater, synergized good.” Sam agrees, “To deeply touch others, you have to sing and dance with your heart. Young Pinoys who are truly gifted only need to overcome their shyness, let go of their fears and pursue their passion. When you are giving your best, others will be inspired and encouraged by what you do.”