Pacquiao-Margarito boxing bout leads nationwide ratings

MANILA, Philippines - GMA Network dominated the nationwide ratings survey last Nov. 14 with the telecast of the boxing match between Manny “Pacman” Pacquiao and Antonio “Tijuana Tornado” Margarito for the WBC Super Welterweight title.

Based on AGB Nielsen’s total day (overnight) people data, GMA outranked ABS-CBN in National Urban Philippines in audience share with 45.8 percent, 21.7 percentage points ahead of ABS-CBN’s 24.1 and up by a huge 35.2 percentage points over TV5’s 10.6.

In Urban Luzon, which comprises 77 percent of the total urban TV household population in the country, GMA posted a total day audience share of 46.5 percent, 25.7 percent higher than ABS’ 20.8 and 33.2 percent ahead of TV5’s 13.3.  

In Mega Manila, which comprises 55 percent of the total urban TV households nationwide, GMA scored 48.8 percent, almost 30 percentage points above ABS’ 18.9 and 34.7 percent higher than TV5’s 14.1.

The boxing bout, where Pacman won his historic eighth world division title, ranked No. 1 in the list of overall Top 30 programs in National Urban Philippines with 23.2 people rating points. The fight was followed closely at No. 2 by the GMA Flash Report, still on the Pacquiao-Margarito fight, with 18.1 rating points.

In Urban Luzon, the match led all programs with 21.9 people rating points. The GMA Flash Report followed second with 17.9 rating points. Meanwhile, in Mega Manila, the fight charted a people rating of 22.4 points.