Generation East 2010 winners

MANILA, Philippines - Six new faces became Sta. Lucia East Grand Mall’s image models when Generation East 2010 wrapped up. The search, now on its 11th year, declared Desiree Javier (also Best in Talent) and Allen Roi Manucot (third and fifth from left, respectively) grand winners. Manucot was also proclaimed Mr. Photogenic and Best in Fashionista.

With them in photo are (from left) Magic Circle winners Jennica Ollero and Raymond Kim Paras, Sta. Lucia Mall’s VP for Marketing and Mall Operations Zaldy Santos and Magic Circle winners Justine Anjella Gonzales and Alfie Espartero.

Winners received P100,000 worth of cash, gift certificates and other prizes.

The event, choreographed and directed by Richard Gavin, was hosted by Sta. Lucia Mall’s ad and promo manager Myra Mangrobang and RX 93.1 DJ Gino Quiliamor.

Sponsors are BUM Equipment, Brick Road Fitness, Aspen Spa, Catherine’s Flowerhaus, Gemini Photo, World of Fun, Ronnie Reyes Collection, Scents & Blends, Arthur Kho and Pilipinasbeauties.com.