Behind the scenes of Cream All's commercial with Jean and Jennica
MANILA, Philippines - The newest commercial of mother-daughter tandem Jean and Jennica Garcia for Cream All, Universal Robina Corporation’s (URC) modern creamer brand, provided small screen audiences with something interesting to watch. Apart from the fact that it is the first time the duo has worked together on a TV commercial, the plot is very entertaining, working perfectly well with Jean and Jennica’s charm and wit. “When I saw the storyboard, natawa ako sa punch line,” versatile character actress Jean shared while taking a break from taping. “I thought that the suitors were for Jennica, but then, nagulat ako, sa akin pala!”
While Jean seemed to be amazed at the candid twist in the commercial, everyone who was part of the production thought it natural, for even at 41, the sexy actress can still pass for Jennica’s older sister. With full support and conviction, Jennica reminded her mother why the story hit close to home and why it is not as unexpected as it may seem. “Why not when you look so great?” Jennica said.
Off camera, this is really how their cool and one-of-a-kind mother-daughter relationship works. The two are close and loyal to each other. And with Cream All making their bonding time extra delicious, they can only grow closer. As Jean enjoys how Cream All spruces up her tea, Jennica loves how it makes her coffee drinks taste richer and smoother. “When Jean and Jennica were chosen to become the brand endorsers, we basically tailor-fitted the storyboard for them,” said Jorge Orellana, creative director of Black Pencil, the advertising agency behind the fun commercial. “And instead of ending the TV ad with the usual, ‘ang sarap!’ line, we added a little spice.”
But it was more than the spice that made the commercial successful, because the natural chemistry and delivery of the scenes were simple, yet substantial. And just like the brand that it represents, the commercial shows how versatility is akin to Cream All. Simply add it to any preferred beverage, and any drink gets more substance through its satisfying taste. Just take it from Jean and Jennica, who not only enjoyed their first-ever TV commercial together, but also enjoys the delectable taste of Cream All.
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