Sharon supports reading campaign

MANILA, Philippines - McDonald’s recently launched its first Cheeseburger Campaign for the Ronald McDonald House Charities, the charity of choice of McDonald’s and its banner program, Bright Minds Read (BMR). Leading the cause of teaching beginning reading to Grade 1 public school students is McDonald’s Ambassador Sharon Cuneta (photo).

The Cheeseburger Campaign is an initiative of McDonald’s to raise P1-M for RMHC to give public elementary school students reading toolkits through BMR. BMR is a program with the Department of Education (DepEd) that aims to teach beginning reading, enrich language skills, develop comprehension and critical thinking skills and instill a genuine love for reading. 

At the end of the Cheeseburger Campaign, the P1-M raised will provide public elementary schools with a BMR toolkit consisting of 33 big storybooks, student worksheets and a teacher’s lesson plan.

To know more about Cheeseburger Campaign and RMHC, visit www.mcdonald’s.com.ph/charity or e-mail at [email protected]