SM Cinekada Search on

MANILA, Philippines - Whether viewing a Hollywood blockbuster or homegrown hit, there’s nothing like watching movies with your barkada. Somehow, the laughter is louder, the cry harder, and the movie’s dialogue finds its way io your everyday conversation.

At SM Cinema, it’s not only fun watching movies with your group mates at our screens across the country, but you can also win prizes at its First Cinekada Search. You and your barkada have a chance to win a three days and two nights trip to Boracay, P100,000 cash, gadgets, gift certificates, gift packs, and one day VIP treatment in various spas and wellness clinics. You and your friends can also have a chance to appear in SM Cinema advertisements.

How to win? Barkadas of five from 18 to 25 years old can head over to the nearest SM Cinema or IMAX Theater with a handy camera in tow. Send your photos to the SM Cinema Facebook account with a write up of not more than 200 words on Why We Should be Chosen as the 1st Cinekada and Why We Watch at SM Cinema. Photos should be taken within cinema lobbies of SM or IMAX theaters.

SM Cinema fans will have the privilege of voting for their favorite barkada by liking the photos uploaded on the page. The most liked barkadas will join the grand finals at the Centerstage of the SM Mall of Asia on July 24, 6 p.m.

The SM Cinekada Search will also have a caravan with live performances, mini fashion shows, photo ops, and a Cinekada of the Day Search. There will also be a lot of freebies and raffle items at the caravan, which will take place at the SM Cinemas in Clark on June 11; Manila, June 14; SM Mall of Asia, June 16; Sta. Mesa, June 23; Southmall, June 27; and Megamall, June 30.

For details, log on to www.smcinema.com.