Jag launches Robin Padilla at Philippine Fashion Week 2010

MANILA, Philippines - Premium denim jeans brand Jag is featured at this year’s Philippine Fashion Week on Saturdaty, May 29.

Top brands, designers, and fashion luminaries are included in the new collections for Holiday 2010, where Jag jeans unveils its DSTRUKT Denim Wars show, directed by Robby Carmona.

Showcasing Jag’s summer collection and holiday 2010 collection; DSTRUKT Denim Wars presents Jag’s premium denim line – Jag’s Legging Jeans and Weather Beaten Jeans.

Rebellion, adventurism and a devil-may-care attitude are just a few things which Jag’s latest line of jeans resonates; in particular the Weather Beaten Jeans which are heavily treated, tried and tested for durability, and are enhanced by the latest style trends.

Robin Padilla brings to the table his inimitable charisma and his tough, yet gently disarming personality as model in the show. It also features special appearances by Robin’s son Ali, daughter Kylie, and special participation of Will Devaughn.