IIFA holds TVC directing workshop

MANILA, Philippines - The International Institute for Film & Arts (IIFA) will hold its third year run of its TV commercials directing workshop from May 26 to June 5, 5 to 10 p.m. at The IIFA Lab 315 Evekal Building, Arnaiz Ave., Makati City.

Famed British and 88Storey Films exclusive director Matthew Rosen leads the roster of industry veterans who will conduct workshops on different aspects of directing TV commercials. Henry Frejas of Filmex will discuss the importance of actors/talents in creating award-winning TVCs. 88Storey Films owner and director Sid Maderazo will discuss his latest works from pre- to post-production. Crispo Mojica will continue to lecture beyond technique (the importance of attitude, collaboration and thinking creativity and business), and directing for the region. Members of the Commercials Directors Club of the Philippines will also guest in the 10-day workshop.

For details, e-mail at iifa.manila@ yahoo.com or [email protected] or call 818-7201 or 0927-6063388. Workshop fee is P15,000 and is limited to 30 slots only.

Discount grants are available to deserving applicants. Interested parties may send letter of intent to Dennis Marasigan IIFA, vice president and e-mail him at [email protected].

The workshop is sponsored by adobo Magazine, The Commercials Directors Club of the Philippines and Underground Logic Post productions.