Animax raises TV viewing to new level

MANILA, Philippines - Animax viewers in the Philippines are set to enjoy a brand-new entertainment experience starting today, May 3. Giving viewers an opportunity to interact with the channel like never before, Animax will enable viewers to actually decide how the channel looks on-air. Topping it off, viewers can enjoy a series of brand-new live-action programming choices on Animax, starting with music variety show Live Power Music, a reality talent search contest Pretty Boys and Girls, as well as top idol drama series My Girl, Princess Hours and Coffee Prince, straight out of the raging Korean Wave.

Starting today, viewers can look out for Animax’s brand new look that includes a new logo, and more excitingly, a matching on-air graphics package that will enable viewers to get creative and actually contribute to how Animax looks on TV!

“Ultimately, it is all about taking engagement and interaction with our audiences to a whole new level, and allowing our viewers to truly take ‘ownership’ of their favourite brand by directly deciding how the channel looks and feels,” said Gregory Ho, Vice President and General Manager, Animax Asia.

Already specializing in Japanese anime and youth entertainment, Animax will add on Korean live-action programming that includes variety, reality, concerts and idol drama series. “With Korea and Japan continuing to lead entertainment trends in Asia, the addition of Korean youth-interest shows to our forte of Japanese entertainment enables Animax to live up to its promise as the region’s premiere youth destination,” added Ho.

Audiences can catch a dedicated Korean live-action programming hour from 8 – 9pm on weeknights. Taking to the stage on Mondays starting today is Live Power Music, a one-hour show that celebrates the best of Korean music as artistes including DBSK and the Wonder Girls perform their hits live to an adoring audience. On Tuesdays, reality show Pretty Boys and Girls will see ten attractive Korean young talents compete in song and dance in the face of elimination. Idol dramas are lined up Wednesdays to Fridays with the respective romance drama series My Girl premiering May 5, Princess Hours starting May 6, and Coffee Prince commencing May 7. Viewers can expect to catch these shows dubbed in Tagalog, with English subtitles.