'Nationalistic' watches

MANILA, Philippines – With the iconic map of the Philippines, Pinoys are wearing their love of country on their shirts, dresses, and, now, on their wrists.

For fashionalistas —a term coined by a famous Filipino designer to mean people who like to stylishly show their nationalism—wearing the Philippine map, or accessorizing with the Philippine colors red, white, yellow and blue is another way of showing individuality and patriotism. Now what that embroidered or silkscreened map did for clothing, it will do for designer watch brand odm’s timepieces.

The new odm+Pilipinas collection features the most popular DD99B model, with a distinctly Pinoy flavor. Printed on the velvety soft silicon wristband is a rendition of the Philippine map, with the word Pilipinas in solid lines. The message Bayang Magiliw…Pilipinas  scrolls across the screen. As soon as you flick your wrist to check the time, numbers automatically appear.

The odm+Pilipinas collection’s sleek lines and massive proportions add flair to your wrist. The strap rides your wrist comfortably and snugly. It comes in four versions: White with black and gray imprints; yellow with black and white imprints; black with yellow, white and gray imprints; and black with red, white and blue imprints.

Now wearing odm+Pilipinas watches are Gerald Anderson and Kim Chiu. They embody worthy Filipino traits. Fil-Am boy Gerald chooses to reside in his mother’s home country (who can forget his daring and compassion at the height of Typhoon Ondoy?). Kim is the dalagang Pilipina, loyal to her family. Both are wholesome, good looking, delighting their numerous fans with their craft. They treat success with humility and panache.

Other endorsers are Jiggy Aquino Cruz and Miguel Aquino Abellada.

odm+Pilipinas watches are available at L Timestudio, Wristpod, Chronos, and at SM, Landmark and Robinsons department stores.