Playstation characters in Sony launch

MANILA, Philippines - Hundreds of Filipino Playstation fans got a chance of seeing video game characters in the flesh during the Philippine launch of Sony Playstation at the Glorietta Activity Center in Makati City last month.

Vfactor events and brand communications, led by managing director Von Arroyo, supervised the event which drew crowds with its Cosplay competition, Playstation tournament and exhibit and performances from Callalily and Pupil.

Present during the launch were (from left) Cosplayers Lily, Snow, Kratos, Lightning, Sony Computer Entertainment Asia president Tetsuhiko Yasuda, Sony Philippines president Takao Kurodo, Arroyo and Sony Philippines VP for Marketing Takashi Kozu.