Batista in Xplode commercial

MANILA, Philippines - From Universal Robina Corp. (URC) comes one explosive commercial for one explosive product — Xplode Energy Drink. Directed by Sid Maderazo, it highlights the products’ exceptional strength and intense energy-giving benefits. “I was excited when I knew that I’ll be directing this project,” shares direk Sid. “First, the project is about a new and exciting energy drink that gives extreme power with a refreshing taste. Second, it has Batista as the perfect endorser.”

In the commercial, four people trapped inside an old elevator are saved after a male passenger drinks Xplode Energy Drink, transforms into World Wrestling Entertainment (WWE) Superstar Dave “The Animal” Batista, then lifts the elevator up to release other awestruck passengers. 

Sid portrays Xplode’s power, strength and intense energy through the TVC’s potent and masculine visuals, punchy sound-effects and energy-bursting endorser, Dave Batista. “I want the audience to feel the extreme energy of the product and be surprised when they see Batista,” he says. The commercial highlights Xplode’s energy-giving ingredients: Taurine, ginseng, inositol, caffeine and B-vitamins. Sid himself has experienced the energy boost given by Xplode, “When I tried Xplode, it made me energetic and it really tastes great.” He adds, “This is actually my dream project — to work with a Filipino international star like Batista. I really admire the guy because he’s nationalistic, as seen on his Philippine flag tattoo. And of course, it is a privilege to work once again with URC.”