'Hair' she comes

MANILA, Philippines - Televiewers are now hooked on a two-minute habit that has their fingers glued not only to the remote control, but to their mobile phones as well. For the first time on TV, Sunsilk has produced a unique promotional campaign following a teleserye format that allows viewers control over how the story develops.

Sarah Geronimo stars in Sunsilk’s Hair is Your Moment opposite Mark Bautista and Guji Lorenzana. The romantic comedy is the pop princess’ love offering as the TV series-ad aptly debuted on A.S.A.P. during Valentine’s Day. Already, the one-of-a-kind series is gaining buzz and has viewers avidly following the story of Jenny (Sarah), an orphan tasked with taking care of her younger brother and the family business, a carinderia which is up for repossession if she fails to pay mortgage in 10 days. Jenny tries to “repair” the damage by joining an audition for a concert where the cash prize is enough to pay off the loan.

Sarah wears her long hair proud these days. Fresh from the success of her Sunsilk Record Breaker stint Sarah takes pride in bringing her young following to a cheerful celebration. “I’m proud of my beautiful hair,” she said. Now, Sarah takes on promoting hair care, a sensitive concern for young girls her age and the grownups as well. “I know how constant styling can damage one’s hair and I’m happy that Sunsilk has the Damage Repair System that works for me.”

Sunsilk’s Damage Repair System is enriched with olive serum nutri complex to restore damage hair in 10 days.

Sunsilk’s Hair is Your Moment will run for 10 weeks, with a brand new episode every Sunday on A.S.A.P. and replays weekly in Kung Tayo’y Magkakalayo.

“We’re very excited with this microserye,” says Jem Perez, brand manager for Sunsilk, Unilever Philippines, “because it’s the first time that a microserye is being done where viewers influence the direction of the story.” Each episode will end with a hanging choice and viewers get to decide what happens next via SMS.

To vote, viewers must look for the promo code found inside every package of Sunsilk Damage Repair shampoo or conditioner (these packs are also marked with a pink puzzle piece).

Voters must then type 10Days<promo code><letter of vote> and send to 2600. Example: 10DAYS abc12 A.

Voters will receive an instant prize whenever they vote which includes Globe instant load, discount coupons from National Bookstore, Sunsilk Damage Repair Kits and iPods.