Nova's yummy TVC

MANILA, Philippines - Universal Robina Corp.’s (URC) Jack ‘n Jill Nova Multigrain Snacks is making waves in the small screen via a new television commercial that highlights yummy healthier alternatives for savory snack lovers. Under the creative eye of director Luis Tabuena, the TVC highlights the three fresh, healthy flavors of Nova namely, Garlic Parmesan, Italian Herbs, and Summer Salad. Even though he has done a number of TVCs for URC, Tabuena tackled the project with much enthusiasm and creativity on hand. “Doing a food TV commercial poses a different challenge,” Tabuena admits. “It takes a lot of time to capture the right moment on screen and you really have to visualize the flavors of the products.”

Tabuena positioned Nova as a snacking companion enjoyed by people who lead a wholesome, balanced lifestyle. These are the dynamic individuals who are looking for something healthy yet enjoyable to nibble. To capture the essence of the fresh, healthy flavors line of Nova, Tabuena along with his creative team decided to animate the various ingredients found in Nova Garlic Parmesan, Italian Herbs and Summer Salad in a very appetizing way. The team considers this the perfect way to allow viewers to visualize all the goodness that’s packed inside one Nova snack.

Nova leads the list of healthy snack products that is not just a tasty treat but also a good source of vital nutrients. Its Well & Good seal is a stamp of assurance that can help snack lovers in their quest for healthier snack alternatives. Nova is a multigrain snack that brings together the health benefits of corn, rice, wheat and oats. And to make it a totally enjoyable snacking companion, Nova fuses the zesty taste of various herbs and spices for a truly flavorful twist. Jack ‘n Jill Nova is available in leading groceries, supermarkets and convenience stores nationwide.