Q-11's Christmas Merry-Give-Around

MANILA, Philippines - It opens with a bunch of people, their eyes and smiles gleaming. In a matter of seconds, their number multiplies on screen, all of their arms stretched, passing around boxes of gifts. It’s just unstoppable.

This is just a glimpse of Q-11’s Christmas Station ID, Merry-Give-Around.  To be launched today on Balitanghali, Merry-Give-Around officially kicks off  the network’s Christmas campaign. With Q VJs Gee Canlas, Stephanie Henares, and Ysa Vilar at the forefront, the plug enjoins viewers to celebrate Christmas as the season to “give love and love giving.” 

Asked about the concept behind Merry-Give-Around, Lots Topacio, GMA AVP/creative director for Creative Services (Q-11) shares, “The intent was to encourage people to give more of themselves.  Not in a material way but to give more meaningful gifts like their time, their affection, their permission. These are things money can’t buy.  And things the receiver can deeply appreciate.”

 Partnering with the recently launched WMN.ph, Q-11’s campaign is supported on-line through two promos — the Merry-Give-Around Christmas Registry and the Merry-Give-Around Christmas Coupon.

 The Merry-Give-Around Christmas Registry is an on-line registry which allows everyone to create his wish list and upload it on the site. Families and friends can be asked to do the same. This way, Q-11 and WMN.ph make it easier for everyone to know what they can give others to cheer them up this season. Like the campaign, the on-line registry will be up by Monday on WMN.ph.

 Nov. 29 marks the start of the Merry-Give-Around Christmas Coupon. The coupons, which can be downloaded from WMN.ph entitle recipients to a special, most meaningful and completely personal non-material gift this season.

From “Ma’am”, it may be an extra day off for yaya. From a young daughter to her dad, it could be a tight hug every day for a whole month. From an Ate to younger sis, it could be permission to borrow her clothes anytime. The gifts can be personalized and custom designed, too. But whatever the giver chooses to give, it will surely be a personal, non-material offering in keeping with the spirit of the season. Viewers will have to tune in to Q-11 for the passwords to the coupons page.

An exciting twist awaits those willing to be family to orphans, even for a day. The first 160 participants to download five coupons on WMN.ph will be invited to join Q’s Christmas Enchanted Kingdom Event — a day of fun at the themed park that will be made extra-special for orphans.

Tune in to Q-11 and log on to WMN.ph for more details.