Passing love the Kapuso way

MANILA, Philippines - This Christmas Season, GMA Network launches a station ID that encourages, recognizes and celebrates the immense capacity of Filipinos to share love. The Filipino’s ability to go beyond himself and pass on love, even in the midst of the most debilitating of calamities or circumstances, is a big factor why the Filipino always manages to hurdle any storm and emerge from it even stronger.

“Our village was affected by the flooding. I saw how neighbors and complete strangers risked their lives to help others. I experienced pasalove firsthand that’s why the message of the station ID is very real to me,” says Paul Ticzon, GMA AVP for Post-Production Operations Division and director for the project.

The station ID dubbed, Sama-sama Tayong Magpasalove, pays tribute to the lives of its audience and their hearts that continue to pass the love.

The project was conceptualized by the creative team composed of GMA VP for Program Support Regie Bautista, associate creative director Armie Herrera, writer Sarah Manila, writer-lyricist Candy de los Reyes, artists Leo Alvarado and Manuel Edralin, senior project manager Hasmin Marable and project manager Minette Lopez. The music was by Cecille Borja and sung by the La Diva member Aicelle Santos.

Multi-awarded cinematographer and GMA VP for Post Production Ding Achacoso was director of photography, Ingrid Navarro was the producer, Vince Gealogo was assistant director and Rodell Cruz was the production designer. The post production pool was composed of Allyn de Ocampo, Javier Delgado and John Paul Arrojado.