SMB Oktoberfest reaches more people

MANILA, Philippines - October has always been known as the month when beverage lovers worldwide celebrate all things beer. But as the country reels from the havoc caused by two major typhoons, this year’s celebration of the annual San Miguel Beer Oktoberfest has taken on a more meaningful significance.

The San Miguel Beer Oktoberfest Barkada Challenge, the Oktoberfest-themed game show recently launched by San Miguel Brewery Inc., has become a lifeline of sorts for many winners who were affected by the typhoons.

The show hosted by Michael V and aired Mondays to Fridays on GMA 7 within Rosalinda time slot gives away as much as P1-M in tax-free cash prizes daily. 

With the relative ease of joining by just exchanging five crowns of any San Miguel Beer brand for a San Miguel Beer Oktoberfest game card and with the number of winners of a considerable windfall every night, it’s no wonder audiences are catching on fast.

Recently, 17 winners shared the first P1-M cash prize. Residing in flood-hit areas Marikina, Pasig, Valenzuela, Bulacan and Manila, each received approximately P60,000 tax free.    

One winner, a father from Marikina City says he plans to use the cash prize to rehabilitate his family’s house in Malanday. For him, the cash prize is “an answered prayer, a gift most welcome for calamity victims like him,” recalling his excitement when Michael V announced the winning game card combination.  

For the winner from Bagong Ilog in Pasig City who immediately called up the gameshow hotline 632-CASH to report her winning San Miguel Beer Oktoberfest game card, she will save the money for the education of her children. In the meantime, she will buy new sets of uniforms and school supplies to replace the ones damaged by Ondoy.

Winners from Davao City and Mandaluyong also comprised the first batch of winners and more are expected to win while the show runs until Nov. 6. 

Says Michael V: “Since Ondoy’s onslaught, we at the show have always had our affected countrymen in mind. Along with the many relief efforts conducted by San Miguel, we also endeavor to give audiences not just a good time but also some amount of hope and positivism,”

The show, which also features San Miguel Beer endorsers Manny Pacquiao, Dingdong Dantes, Marian Rivera, the San Miguel Beermen of the Philippine Basketball Association (PBA) is a first in San Miguel Beer Oktoberfest history. It was conceived to bring the Oktoberfest experience to more people nationwide.

To join, customers must exchange five crowns of any San Miguel Beer brand (San Miguel Pale Pilsen, San Miguel Premium All-Malt Beer, San Miguel Super Dry, Cerveza Negra, San Miguel Oktoberfest Beer, San Mig Strong Ice, Red Horse Beer, San Mig Light and Gold Eagle Beer) to get one Oktoberfest game card. 

Cards can be redeemed from all San Miguel Brewery Inc. (SMB) sales offices nationwide and from all 7-11 stores, GMA TV regional offices and San Miguel Beer Oktoberfest events.   

For details, log on to www.sanmiguelbeer.com.ph.