Borat is now Bruno

MANILA, Philippines - After he made us all laugh in Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, Sacha Baron Cohen is back with another “gutsy, crazy and dangerous” comedy in Bruno, the story of a gay man with a passion for fashion who dreams of becoming the biggest Austrian celebrity since Adolf Hitler.

Distributed by Viva International Pictures, Bruno is now showing in theaters. This follow-up to Borat — which made more than $250-M at the box-office and earned Cohen a Golden Globe for Best Performance by an Actor in a Motion Picture (Musical or Comedy) — reunites Cohen with his Borat collaborators, producers Jay Roach, Dan Mazer and Monica Levinson, as well as executive producer and co-writer Anthony Hines.

In the movie, Cohen takes on the persona of an outrageously dressed fashionista and host of the top-rated late-night fashion show Funkyzeit Mit Brüno. But here, Cohen and his team push the envelope even further with their crazy antics and guerilla-style filmmaking. From Cohen’s getting hauled off by the Milanese police after filming a show-stopping appearance at designer Agatha Ruiz De La Prada’s event to his interrogation and strip search by the officers, there was never a dull moment on the globe-trotting set. 

Filming took the cast and crew literally “all over the world.” Traveling in five vehicles (three vans, one getaway mini van and one RV that doubled as a production room and changing room), the cast and crew made their way across America, Europe and the Middle East. Traversing Los Angeles, New York City and Washington, D.C., to Kansas, Texas, Alabama and Arkansas in America to London, Berlin, Paris and Milan in Europe and Jordan and Israel in the Middle East, they bring to the film the same kind of free-wheeling vibe that made Borat so much fun.