The scent of John Lloyd

MANILA, Philippines - John Lloyd Cruz continues to captivate viewers on national television and on the big screen. This must be one of the reasons why Joel Cruz, the man behind Joel Cruz Signatures, recently signed up John Lloyd for the company’s new fragrance.

“John Lloyd was personally involved in the formulation up to the final branding. For the first time, an endorser shall have two opposite gender fragrances in a single endorsement. The two eau de toilettes are: Like Him, a male scent that highlights all of John Lloyd’s positive and admirable masculine qualities and Like Her, a female scent that awakens John Lloyd’s interest in a woman,” Joel says during the recent launch at SM City North Edsa’s Sky Dome.

Family members, business associates, politicians, showbiz personalities, company employees and other guests graced the launch.

Amy Perez was host of the evening while The Primos, Ronnie Liang, Lovi Poe, Pauleen Luna, Ejay Falcon, Alfred Vargas and Dennis Trillo provided entertainment at the event called There’s a New Man in Town.

In the same event, Joel announced his participation in the third season of GMA 7’s reality-based singing competition Celebrity Duets.