Blackberry loves U2

MANILA, Philippines - Research In Motion (RIM) recently launched a commercial featuring BlackBerry Loves U2 and RIM has announced the sponsorship for U2’s 360º Tour, which kicked off last June 30 in Barcelona.

To allow BlackBerry smartphone users to connect more closely with the band, a new mobile album has also been introduced. The U2 Mobile Album is a custom application developed in collaboration with U2, which offers easy access to the visuals, news and other content that have been largely lacking in this modern age of digital music downloads.

In addition to providing access to the lyrics, stories and artwork from U2’s new album — No Line on The Horizon — the application is designed to allow fans to interact directly through social and viral elements, as well as extend the experience of the U2 tour.

To view the new commercial and the teaser for the U2 Mobile Album, visit www.blackberry.com/u2.