GMA trade launch for primetime shows

MANILA, Philippines – GMA 7 hosted a star-studded party for its trade partners to present the slate of programs for the third quarter of 2009.

An evening of fun, entertainment and surprises, the bash was a tribute of gratitude to advertisers who have consistently supported GMA. Four ground-breaking programs — a worldwide hit reality show, an original drama series, an international telenovela and an all-time Filipino classic — were revealed during the presentation at White Space Events Hall in Makati City.

New additions to GMA’s roster of reality and drama programs are the return of the popular reality show Survivor Philippines. The highest-rating reality show of 2008 enters its second season in August with more action-packed island adventures, tension-filled tribal councils, nerve-wracking immunity challenges, surprising twists and a new batch of castaways who will play in a game of survival for a chance to win P3-M. Host Paolo Bediones again takes viewers to a secret location that will produce the game’s second Pinoy sole survivor.

GMA is giving the audience something new to look forward in the riveting drama series, All My Life. Topbilled by Aljur Abrenica and Kris Bernal, it continues the romance of the hottest pair on TV after the success of their afternoon series Sine Novela presents Dapat Ka Bang Mahalin.

The adaptation of the successful Mexican telenovela, Rosalinda is now on air. Playing the title role is newcomer Carla Abellana. Geoff Eigenmann plays Fernando Jose Altamirano.

Pinay super heroine Darna, one of the most enduring Philippine comics characters created by Mars Ravelo will return to the Kapuso network. Marian Rivera will don the iconic Darna costume and fly high as the sexiest, most alluring and voluptuous super heroine on primetime TV starting Aug. 10. Playing the male lead role is Mark Anthony Fernandez.

Network bigwigs led by chairman, president and CEO Felipe Gozon, Marketing and Productions president and COO Manuel Quiogue and SVP for Entertainment TV Wilma Galvante joined advertising partners and friends from the press in experiencing the mania of island drama in Survivor Philippines Season 2, the blush of love in All My Life, the stream of flaming passion in Rosalinda and the power of Darna.