A news experience like no other

MANILA, Philippines - ABS-CBN News is taking journalism to the next level with multiple media platforms that guarantee maximum news experience for Pinoys anywhere around the world.

The news organization displayed its might, breadth, and depth in newsgathering during the trade launch held recently at the Sofitel Philippine Plaza, where it showcased the successful expansion of its broadcast news operations from radio (DZMM) to free tv (ABS-CBN, Studio 23) to cable (ANC), Internet (abs-cbnnews.com) and mobile.

ABS-CBN News and Current Affairs head Maria Ressa said the convergence of media in ABS-CBN enables the group to provide the widest, most efficient, and world-class news coverage that caters to the different needs and preferences of its audience. She added it also shows how ABS-CBN News is able to make the public more involved in the whole news experience.

“Gone were the days when people could only watch or listen to news, unable to share their thoughts or insights. With new platforms like the Internet and mobile phones, people can immediately react and be part of the discussion — creating collective intelligence. This empowers our people,” she said.

As an example, Ressa cited ABS-CBN News’ advocacy campaign Boto Mo, I-Patrol Mo.

The campaign, which drew more than 2,000 reports in a single day or one message per minute, led to some of the most important election news stories aired in ABS-CBN’s different news platforms, including TV Patrol World, Bandila and Umagang Kayganda.

The trade launch also highlighted ABS-CBN’s line-up of current affairs programs like I Survived anchored by Ces Drilon; XXX with Alex Santos, Pinky Webb and Julius Babao; and Gus Abelgas’ SOCO.

Ressa said ABS-CBN News will continue to embrace new ideas and technologies to provide Pinoys here and abroad a news experience like no other.

Pinoys also get to enjoy more of their news experience with videos and forums in different ABS-CBN sites like www.abs-cbn.com and www.abs-cbnnews.com.