NBC Universal Global launches SCI FI in RP

MANILA, Philippines - NBC Universal Global Networks recently launched SCI FI in the Philippines. The announcement was made by Raymund Miranda, managing director of NBC Universal Global Networks Asia Pacific.

The move is part of NBCU Global Network’s continued channels expansion in the Asia Pacific and central to the company’s growth objective, led by Roma Khanna, president of Global Networks & Digital Initiatives. Khanna said, “This is an important step in our growth plan for the Asia Pacific, a priority region where we are committed to building a significant presence with our world-class brands.”

NBCU Global Networks has appointed Solar Entertainment Corp. to be its channel distributor and its advertising sales representative for SCI FI in the Philippines. “The Philippine market has always had a strong affinity with top international content and brands. We’re pleased to be partnering with Solar Entertainment Corp. for the launch of one of our flagship channel brands,” said Miranda.

Peter Chan Liong, Solar Entertainment Corp. COO, added, “Representing SCI FI in the Philippines is a milestone for our organization. This is the first international channel that we are representing both for affiliate and ad sales and we are confident that SCI FI will be a huge hit in the Philippines.”

SCI FI joins both Hallmark Channel and KidsCo, a joint venture channel owned by leading media companies NBC Universal, Corus Entertainment, Inc. (Nelvana) and The Cookie Jar Group, in the Philippine market.

SCI FI is now in eight countries in the Asia Pacific region, Universal Channel in six markets and Hallmark Channel is in 20 countries throughout the Asia Pacific.