Tapping Pinoy talents for world fashion

There’s a bigger story behind those gorgeous faces you regularly see in newspapers. There’s a more exciting happening backstage during fashion shows. These exciting ingredients, sprinkled with a generous dash of glitter and intrigue, are the keys that will make World Fashion Channel (WFC) the most refreshing addition to your viewing fare.

Just like show business, the world of modeling is laden with controversial figures and highly-controversial stories. Remember that photo of Kate Moss snorting cocaine or of Naomi Campbell hurling invectives at a policeman in a London airport? Naomi and Kate are two of the world’s top models. They are also notoriously famous. Kate apologized “to all of the people I have let down because of my behavior which has reflected badly on my family, friends, co-workers, business associates and others.” Naomi, on the other hand, spent numerous hours in community service.

WFC intends to change the landscape and bring a fresh look into your boob tube. The days when it was difficult to find a source that competently covers all the nuances of the world of fashion are over. WFC seeks to bring you sound information on new trends and actual fashion directions with all the stories they will produce.

What’s also exciting to note is that WFC will produce 50 percent local content in its program line-up, according to Reena Rae, marketing manager of WFC Asia. The young group sees a lot of potential in the country that’s why they went around scouting for the freshest faces, and what they discovered is more than enough to affirm their belief.

“The Philippines has got a lot of talents,” Rae proudly shared. “The whole world is just waiting for us to show what we can offer.”

Celebrating the Filipino talents, WFC, along with Prada and Embassy, presented the World Fashion Model Team of Asia, the freshest faces that will bring life to thousands of magazine pages and hundreds of fashion shows.

WFC has scoured the Philippines for models worthy of representing the World Fashion brand. Insisting with keeping the Philippine franchise purely Filipino, WFC made sure that all the chosen models were of Filipino descent. WFC will be able to promote the beauty of a true Pinoy/Pinay not only nationwide, but internationally as well.

Aside from showcasing the New Models of WFC Asia, WFC Asia continues its search for new male and female models every Wednesday along with Embassy Fly, and BLi’s high-end fashion couture eyewear.

This is just the beginning of a series of activities that will introduce WFC to the Filipino audience.

WFC is an international cable and satellite TV channel that takes you to the fascinating world of fashion, style and beauty. It provides complete and important information on the fashion industry highlighting the latest fashion trends, news and events. It features the lives of top models and designers, the exciting stories behind the ramp and photo shoots.

As a more intelligent option to the usual just gorgeous fashion channels, WFC also features expert opinions on the present world of fashion. Music videos, trendy events, retro fashion and creatively edited fashion shows are a regular fare, which make the channel more refreshing.

WFC first launched in June 2005 in Europe and in July 2005 for Asia. In both continents, WFC has rapidly grown its distribution in many markets and furthermore expanded its audience base to a potential of 1.5 billion viewers.

It has an extensive network covering the fashion capitals of the world like Milan, Moscow, Tokyo, Hong Kong, London, Istanbul, and Los Angeles. World Fashion is an international company with the Head Office in Switzerland and is connected with world-renowned production companies.

Expect only the most extensive and the most exciting coverage of the glittery modeling industry with its long-term, reliable connections with the best known designers in the world like John Galliano, Karl Lagerfeld, and Vivienne Westwood; fashion houses like Armani, Christian Dior, and Versace; and also modeling agencies, photographers, top models and production companies.

World Fashion is an international TV project addressed to successful and well-to-do people who attach importance to such concepts as status, self-actualization, art of living beautifully and comfortably. Its target audience is comprised of bright and successful people who enjoy life to the fullest.

WFC seeks to be the most valuable and most complete source of information about the fashion world, beauty and style.

“There is a great potential of talents in the Philippines. There are a lot of great, beautiful and talented people here,” says Carlo Suarez, top honcho of World Fashion Channel Asia. “World Fashion Channel is looking for talented fashion connoisseurs to showcase to the world.”