Delifrance's Christmas treats

The art of exchanging gifts has fallen into a creative rut as presents become more predictable and recipients whittled down to a selected few.

Delifrance is adding a dash of daring and a large dose of generosity to the usual kris kringle, turning it into a metro-wide phenomenon.

With just a click on www.mysecretsanta08.com, Filipinos can shed off those tired Christmas hats and don a Secret Santa suit with a bottomless sack of freebies to give away.

”The My Secret Santa campaign is the first and biggest kris kringle celebration Metro Manila has ever had,” says William Tan-Untiong, president of Delifrance Philippines. “We have removed all the usual constraints of gift giving. Everyone can become a Secret Santa and send delectable Delifrance treats to friends and loved ones.

“My Secret Santa is more than just virtual greetings. Everyone who receives an e-mail gift coupon can redeem it for real treats at participating Delifrance stores in Metro Manila,” says Tan-Untiong. “What’s great also is how the cycle of giving and receiving repeats itself. Those who get a gift from a Secret Santa can become Secret Santas themselves by paying forward their goodies. It makes for a wonderful spirit of gift-giving.”