A show for a cause

Get ready for the MTV Staying Alive Music Summit for HIV/AIDS 2008 on Dec. 3. Rico Blanco makes a stand and helps out the cause as the official spokesperson of the event.

MTV is the ultimate destination for all things relevant to youth. Besides music, fashion, school, entertainment and sports, MTV also focuses on pro-social causes that we feel are important to our audience like HIV/AIDS education.

With this, MTV Networks International launched the Staying Alive campaign in 1998. It is a global multimedia award-winning awareness and prevention campaign that helps prevent HIV/AIDS by empowering the youth to protect themselves, fight stigma and discrimination and engage businesses, media and organizations to form their own response to HIV/AIDS.

Since 2003, MTV Philippines has hosted the annual MTV Staying Alive Music Summit for HIV/AIDS. Through the universal language of music, the summit aims to create a greater awareness about HIV/AIDS. The event is the country’s biggest concert for a cause. Featuring the biggest names in music and entertainment, the MTV Music Summit has become the most anticipated concert in the country. Every year the concert draws crowds of 50,000 to 80,000 people from all over the country and abroad. The event has attracted the likes of Mandy Moore, Joshua Payne, the Barbs, Jay Sean, Duncan Sheik and Mig Ayesa to the Philippines.

To know more about the concert for a cause, tune in to MTV Philippines on Cablelink 63, Destiny 47, Dream 37, Sky 57 and Sky CAMANAVA 37 or log on to www.mtvphil.com.