Bounty Fresh Chicken: Humble beginnings and success story

MANILA, Philippines - This is the story behind Bounty Fresh Chicken, a brand proudly 100 percent Filipino made, 100 percent family owned, and recognized and loved as “Asia’s best chicken.”

The commitment of one homegrown Pinoy brand, has brought the freshest, healthiest, and most delightful chicken to the homes of millions of Filipino families.

Bounty Fresh originally began two decades ago as a small poultry operation in Bulacan. Its vision was to offer reliably fresh and high-quality poultry products that Filipino consumers can trust. With each new farmer that joined the Bounty group came a progressively higher commitment to farm freshness and Filipino family values specifically created for households who wanted the best for their families.

The brand grew to create world-class products (vacuum-packed dressed whole bird, Chooks-to-Go, and processed meats), a testament to the Filipino creativity, provided by Bounty Fresh Food Inc. (BFFI).

The distinct moist and tender goodness of Bounty Fresh Chicken is among the qualities that Bounty Fresh delivers, which consumers have come to look for as they prepare anything from grilled chicken breast to the Filipino favorite, adobo.

“Bounty Fresh is a reflection of how our company strives to give families the best that they deserve,” says Patricia Cheng, BFFI Group marketing manager, “and nothing less than that. That is why we undertake every effort available to ensure that the chicken we bring to the market is the freshest, healthiest, and most delicious.”

Bounty Fresh is also known for leveraging advanced technology to revolutionize the broiler chicken production industry in the Philippines. Its state-of-the-art processing plants have even been conferred by the National Meat Inspection Service (NMIS) as the best and cleanest processing plant in the country for the last four inspections, achieving consistent Triple A ratings.

These awards help to realize BFFI’s commitment to freshness and help secure Bounty Fresh Chicken’s position as a trusted household brand known for superior quality, taste, texture and freshness.

In 2009, the company won the Asian Livestock Industry Award for Best Poultry and Livestock Company, the first in the country to achieve that prestigious recognition.

By staying true to its vision, BFFI saw a quick rise in the demand for Bounty Fresh Chicken. The company has since grown into one of the largest and most reputable farm-to-retail food producers in the Philippines, with a nationwide business network of over 60 distributors, with more than 600 broiler contract farms.

Today, BFFI stands by its humble beginnings and keeps the same inspiring family-oriented values that have driven its success.

“Every day we work on strengthening our position as the chicken experts,” says Cheng. “Families know best, and we know chicken. This is how our company has been able to succeed: by having a natural understanding of how, at the end of the day, consumers will always choose what is best for their families.”