Jollibee’s Compose Coffee off to hot start in Taiwan

MANILA, Philippines — The Jollibee Group’s majority-owned South Korean coffee brand, Compose Coffee, was off to a hot start in its Taiwan debut, which is part of the brand’s international expansion that also includes its launch in the Philippines this year.

Jollibee Foods Corp. (JFC) said Compose Coffee attracted strong crowds during the pre-opening of its first store in Taiwan, signaling a highly encouraging start in a new market.

The strong debut, the company said, reinforces the brand’s ability to generate immediate consumer demand outside Korea and supports its positioning as a scalable growth platform within the Jollibee Group portfolio.

“We are encouraged by the strong early response to Compose Coffee’s proposition in Taiwan. We believe the brand has unlimited potential to become a leading global brand,” Jollibee Group International CEO Richard Shin said.

“Built around great-tasting, quality coffee at accessible prices — Compose Coffee is designed for everyday enjoyment — supported by a simple, efficient store model that can scale across markets,” he said.

JFC said Compose Coffee’s proven store format and value-led menu are designed to be replicated across international markets, including plans to enter the Philippine market this year.

It said the brand’s entry into Taiwan provides early learnings that would support disciplined expansion as Compose Coffee prepares to enter the Philippine market.

Compose Coffee was acquired by the Jollibee Group in 2024 to further strengthen its coffee and tea business.

The brand originated in South Korea, opening in 2014 with a focus on making quality coffee more accessible to everyone. Since its launch, the brand has expanded rapidly to approximately 3,000 stores.

Compose Coffee forms part of the Jollibee Group’s expanding coffee and beverage portfolio, which continues to gain traction globally.

JFC said Highlands Coffee, another key growth platform within the group’s coffee and tea portfolio, also continues to deliver strong performance.

Highlands Coffee is one of Vietnam’s most successful and widely recognized quick-service restaurant brands, known for its Vietnamese coffee-led menu and café-operating model.

JFC said Highlands Coffee has delivered strong unit-level performance, with revenue growth in the high double digits in 2025.

According to JFC, Highlands Coffee remains focused on expanding its footprint while strengthening its digital capabilities and maintaining operational discipline to support continued growth.

“Highlands Coffee strengthens our coffee and tea platform and expands our presence in a large, growing category. It reinforces our strategy to build scalable, high-growth businesses across our international portfolio — while maintaining disciplined capital allocation,” Shin said.